Travis Wolf
“Scaled a cafe brand from a handful of locations to 30 across four states, leading fundraising, strategy, and financial operations.”
Best for cafe, bakery, and growing food and beverage operators working through a high-stakes financial, operating, or expansion decision.
What I've Built
La La Land Kind Café
Café & Coffee Brand
Built the finance and accounting function from zero and led multiple fundraising rounds to support aggressive growth.
About
I started in investment banking at Morgan Stanley, building models and transaction materials for large deals and learning how fundraising really works. I then became the first finance hire at Axiom Space, helping raise $350M+ and scaling the business from 20 people to 700, putting in place budgets, headcount planning, KPI reporting, and investor-ready forecasts. Most recently as CFO at La La Land Kind Cafe, I built the finance and accounting function from zero, led multiple fundraising rounds to support aggressive growth, renegotiated key vendor agreements including with DoorDash and Uber, and implemented weekly reporting that tied store-level performance to cash, margins, and growth plans. If you're a food and beverage operator trying to make sense of your numbers, your fundraising, or your unit economics, I've been in the weeds on all of it.
“He brought real operating experience and helped us think through our next steps in a more practical way.”
Co-owner, Loud Baby Café
Examples of decisions Travis can help you work through
Growth and expansion
- Pressure-testing a new location
- Planning cash and headcount needs
- Preparing reporting for multi-location growth
Profitability and financial visibility
- Understanding store-level performance
- Identifying margin pressure across labor, pricing, delivery, or vendor costs
- Deciding which KPIs to review every week
High-stakes finance and operating decisions
- Evaluating vendor or delivery agreements
- Thinking through pricing, labor, cash, or fundraising tradeoffs
- Building the right finance infrastructure for the next stage
Tell us what you're working through and we'll confirm Travis is the right fit.
Reviews
“Speaking with Travis was extremely helpful. He brought real operating experience and helped us think through our next steps in a more practical way, from social media and positioning to the economics of testing a new evening concept. There is so much to learn from someone who has seen these decisions before.”
Co-owner, Loud Baby Café
Work with Travis
Decision Session
$15060 minutes
A focused 60-minute conversation around one decision, question, or operating situation.
Share a short brief so Travis arrives prepared.
Decision Sprint
$750Three sessions over 4 to 6 weeks
Travis reviews your materials between sessions, sends a written recap after each, and closes with a decision memo.
Most owners book this after a first session.
If your first session is not useful, we refund the entire sprint.
Booked a session in the last 7 days? It counts as session one and its full price is credited.
Sessions are advisory. Implementation or ongoing support is scoped separately.
Project or Fractional
For hands-on work beyond the session, recurring guidance, or an ongoing operating role.
Additional sessions can be booked as needed.