Sarah Chen
“Took a 3-person marketing agency to $2M recurring revenue”
What I've Built
Threadwork Agency
$1.5M–$2M ARRCreative Marketing Agency
Co-founded and grew from 3 founders to 18-person team, serving 22 retainer clients in CPG and DTC. Focused on brand strategy, content, and paid social.
About
I co-founded Threadwork Agency in 2018 with two partners and a single retainer client. Grew to 22 clients and $2M ARR by 2022. I made every agency mistake: underpricing, scope creep, wrong hires, wrong niches. I figured out a service delivery model that works, pricing that doesn't make you miserable, and how to land clients that don't drain you. I focus on creative/marketing agencies but have worked with all kinds of service businesses.
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